Iterate

Founded in 2010, we specialize in building efficient and cost-effective software applications. With successful exits, our values include integrity, accountability, and a "less is more" approach. We prioritize function-driven design and guide your technology decisions for optimal business outcomes.

Lance Sanders - CTO & President

A former NASA engineer and has been a tech entrepreneur since co-founding Faketown.com, a virtual world game launched in 1999. Since then, he has been the CTO of several companies, including Ebyline, an early gig-marketplace for journalists, which was acquired in 2015. Lance also served as Founder/CEO/CTO of Paydrop, a crypto payments platform, acquired in 2022. He played football at both Kalamazoo College and the University of Michigan.

Lance holds degrees in Physics from Kalamazoo College and Mechanical Engineering from University of Michigan.

Jesse Cooper - VP of Engineering and UI/UX

Jesse has over 15 years of experience in UI/UX, full-stack development, and engineering leadership. Having worked at Freebird, Girlboss, and Rivet Games, he has gained valuable insights into diverse industries. Jesse excels at driving business objectives and product design, bringing a strategic mindset and passion for intuitive interfaces. His comprehensive skills make him a valuable asset in delivering functional and effective products.